Each month JP/Politikens Hus is in contact with more than 3 million Danes through our digital and printed media.
Each month 65 pct. of the Danish population above 12 years read and engage with one or more of our media. More than 50 pct. Of the time spent on the top 20 Danish digital commercial news sites is spent with our media.
Digital market positions
| Visit | October 2019 (data from Gallerup) | September 2020 (data from Gemius) | October 2020 (data from Gemius) |
|---|---|---|---|
| Ekstra Bladet | 88.911.109 | 74.786.718 | 82.886.698 |
| Jyllands-Posten | 11.529.198 | 8.048.731 | 8.811.961 |
| Politiken | 12.100.271 | 10.336.320 | 11.882.232 |
| Finans | 4.108.105 | 3.233.409 | 2.966.463 |
| Lokalavisen.dk | 4.768.306 | 5.979.471 | 6.028.283 |
| JP/Politikens Hus | 121.416.989 | 102.384.649 | 112.575.637 |
Sources: CPCD (Dansk Online Index) - domestic traffic.
| Edit Page views | October 2019 (data from Gallerup) | September 2020 (data from Gemius) | October 2020 (data from Gemius) |
|---|---|---|---|
| Ekstra Bladet | 396.747.281 | 465.756.867 | 514.169.954 |
| Jyllands-Posten | 29.979.152 | 26.250.627 | 30.662.333 |
| Politiken | 26.729.625 | 29.936.380 | 34.173.145 |
| Finans | 6.026.288 | 5.813.154 | 7.110.035 |
| Lokalavisen.dk | 8.188.113 | 8.881.763 | 9.121.011 |
| JP/Politikens Hus | 467.670.459 | 536.638.791 | 595.236.478 |
Sources: CPCD (Dansk Online Index) - domestic traffic.
Time spent
| Avg. time spent pr. visit | December 2018 (data from Gallerup) | November 2019 (data from Gallerup) | December 2019 (data from Gallerup) |
|---|---|---|---|
| Ekstra Bladet | 00:07:01 | 00:06:37 | 00:06:31 |
| Jyllands-Posten | 00:05:42 | 00:05:02 | 00:05:02 |
| Politiken | 00:05:11 | 00:04:56 | 00:04:55 |
| Finans | 00:03:50 | 00:04:09 | 00:04:12 |
| Lokalavisen.dk | 00:03:27 | 00:03:16 | 00:03:13 |
Approximately 50 pct. Of all time spent on the top 20 Danish, commercial news sites take place with our media.
Sources: CPCD (Dansk Online Index) - domestic traffic.
Number of readers (print and e-newspaper)
| Numb. of readers | Weekly |
|---|---|
| Ekstra Bladet | 279.000 |
| Jyllands-Posten | 415.000 |
| Politiken | 546.000 |
Source: Index DK/Kantar Gallup (2nd + 3rd quarter 2019).
For advertisers
If you want to know more about the possibilities for efficiently reaching your target group, read more about advertising in the media of JP/Politikens Hus here:
- Ekstra Bladet - Ekstra Bladet sale
- Jyllands-Posten and FINANS - Jyllands-Posten announcing
- Politiken - Politiken Announcer
- Politikens Lokalaviser – Lokalavisen.dk
- Watch Media - Watch Medier announcing
Sources
Digital data: CPCD (Dansk Online Index) - domestic traffic. Link: HTTP://DANSKONLINEINDEX.DK/
The number of readers in Denmark: Index DK/Kantar Gallup. Link: HTTP://TNS-GALLUP.DK/STATISTIK/LAESERTAL
Number of readers in Sweden: Orvesto Konsument