Each month JP/Politikens Hus is in contact with more than 3 million Danes through our digital and printed media.
Each month 65 pct. of the Danish population above 12 years read and engage with one or more of our media. More than 50 pct. Of the time spent on the top 20 Danish digital commercial news sites is spent with our media.
Digital market positions
| Visit | October 2019 | September 2019 | October 2018 |
|---|---|---|---|
| Ekstra Bladet | 88.914.482 | 88.952.903 | 77.194.027 |
| Jyllands-Posten | 11.529.198 | 11.608.438 | 9.842.675 |
| Politiken | 12.100.271 | 11.537.369 | 11.197.916 |
| Finans | 4.108.105 | 4.124.699 | 5.059.461 |
| Lokalavisen.dk | 4.768.306 | 3.972.650 | 2.885.806 |
| JP/Politikens Hus | 121.420.362 | 120.196.059 | 106.179.885 |
Sources: CPCD (Dansk Online Index) - domestic traffic.
| Edit Page views | October 2019 | September 2019 | October 2018 |
|---|---|---|---|
| Ekstra Bladet | 396.762.629 | 393.058.499 | 344.376.399 |
| Jyllands-Posten | 29.979.152 | 31.120.545 | 23.920.183 |
| Politiken | 26.729.625 | 25.837.302 | 25.763.181 |
| Finans | 6.026.288 | 6.227.770 | 7.428.757 |
| Lokalavisen.dk | 8.188.113 | 7.113.332 | 5.574.996 |
| JP/Politikens Hus | 467.685.807 | 463.357.448 | 407.063.516 |
Sources: CPCD (Dansk Online Index) - domestic traffic.
Time spent
| Avg. time spent pr. visit | October 2019 | September 2019 | October 2018 |
|---|---|---|---|
| Ekstra Bladet | 00:06:44 | 00:06:53 | 00:07:10 |
| Jyllands-Posten | 00:05:00 | 00:05:09 | 00:05:58 |
| Politiken | 00:04:56 | 00:05:06 | 00:05:17 |
| Finans | 00:03:54 | 00:03:49 | 00:03:58 |
| Lokalavisen.dk | 00:03:19 | 00:03:17 | 00:03:29 |
Approximately 50 pct. Of all time spent on the top 20 Danish, commercial news sites take place with our media.
Sources: CPCD (Dansk Online Index) - domestic traffic.
Number of readers (print and e-newspaper)
| Numb. of readers | Weekdays | Sundays |
|---|---|---|
| Ekstra Bladet | 90.000 | 109.000 |
| Jyllands-Posten | 167.000 | 231.000 |
| Politiken | 247.000 | 326.000 |
Source: Index DK/Kantar Gallup (2nd + 3rd quarter 2018).
Politikens Lokalavisers' number of readers
| Politikens Lokalaviser | Denmark | Sweden |
|---|---|---|
| Number of newspapers | 25 | 27 |
| Readership | 570.000 | 594.000 |
Politikens Lokalaviser has 25 local newspapers in Denmark and a weekly gross number of readers of 570.000. Politikens Lokalaviser has 27 local newspapers in Sweden and a weekly total number of readers of 594.000.
Source: Index DK/Kantar Gallup latest year base (2nd quarter, 2018), S: Orvesto Konsument / Kantar Sifo latest year base (2nd half, 2018)
For advertisers
If you want to know more about the possibilities for efficiently reaching your target group, read more about advertising in the media of JP/Politikens Hus here:
- Ekstra Bladet - Ekstra Bladet sale
- Jyllands-Posten and FINANS - Jyllands-Posten announcing
- Politiken - Politiken Announcer
- Politikens Lokalaviser – Lokalavisen.dk
- Watch Media - Watch Medier announcing
Sources
Digital data: CPCD (Dansk Online Index) - domestic traffic. Link: HTTP://DANSKONLINEINDEX.DK/
The number of readers in Denmark: Index DK/Kantar Gallup. Link: HTTP://TNS-GALLUP.DK/STATISTIK/LAESERTAL
Number of readers in Sweden: Orvesto Konsument