Market positions

Each month JP/Politikens Hus is in contact with more than 3 million Danes through our digital and printed media.

Each month 65 pct. of the Danish population above 12 years read and engage with one or more of our media. More than 50 pct. of the time spent on top 20 Danish digital commercial news sites is spent with our media.

Digital market positions

VisitsNovember 2018Oktober 2018November 2017
Ekstra Bladet74.182.19377.194.02781.146.644
Jyllands-Posten8.972.433*9.842.675*12.575.770
Politiken11.595.72511.197.91612.927.545
Finans4.217.8205.059.4614.367.012
Lokalavisen.dk2.905.9612.885.8062.994.549
JP/Politikens Hus101.874.132106.179.855114.011.520
Page viewsNovember 2018Oktober 2018November 2017
Ekstra Bladet323.891.471344.376.399303.662.610
Jyllands-Posten*24.421.732*23.920.18328.529.319
Politiken26.233.34525.763.18125.769.347
Finans6.806.6847.428.7576.120.889
Lokalavisen.dk5.707.0045.574.9965.795.658
JP/Politikens Hus387.060.236407.063.516369.877.823

Time spent

Approximately 50 pct. of all time spent on the top 20 Danish, commercial news sites take place with our media.

Avg. time spent pr. visitNovember 2018Oktober 2018November 2017
Ekstra Bladet00:07:09
00:07:1000:06:35
Jyllands-Posten00:05:5900:05:5800:05:37
Politiken00:05:1200:05:1700:05:13
Finans00:03:45
00:03:58
00:04:16
Lokalavisen.dk00:03:38
00:03:2900:03:55

Number of readers (print and e-newspaper)

Numb. of readersWeekdaysSundays
Ekstra Bladet90.000109.000
Jyllands-Posten167.000231.000
Politiken247.000326.000

Source: Index DK/Kantar Gallup (2nd + 3rd quarter 2018).

Politikens Lokalaviser has 25 local newspapers in Denmark and a weekly gross number of readers of 570.000.
Source: Index DK/Kantar Gallup latest year base (2nd quarter, 2018)

Politikens Lokalaviser has 27 local newspapers in Sweden and a weekly gross number of readers of 594.000.
Source: Orvesto Konsument / Kantar Sifo latest year base (2nd half, 2018)

 

For advertisers

If you want to know more about the possibilities for efficiently reaching your target group, read more about advertising in the media of JP/Politikens Hus here:

-         Ekstra Bladet - HTTP://SALG.EKSTRABLADET.DK/

-         Jyllands-Posten og FINANS - HTTP://WWW.JYLLANDS-POSTEN.ORG/ANNONCERING.PHP

-         Politiken - HTTP://POLITIKENANNONCER.DK/

-         Politikens Lokalaviser – HTTP://LOKALAVISEN.DK/

-         Watch Media – HTTP://WATCHMEDIER.DK/ANNONCERING/

 

Sources

Digital data: CPCD (Dansk Online Index) - domestic traffic.  Link: HTTP://DANSKONLINEINDEX.DK/
Number of readers in Denmark: Index DK/Kantar Gallup. Link: HTTP://TNS-GALLUP.DK/STATISTIK/LAESERTAL
Number of readers in Sweden: Orvesto Konsument