mediacenter danmark a/s
Rådhuspladsen 37
DK-1785 København V
T/ +45 8738 3636
F/ +45 8738 3638
@/ info@mcd.dk
mcd.dk

mediacenter danmark a-s


mediacenter danmark was established in 1977 and sells targeted distribution of printed advertising. mediacenter danmark undertakes the sale of inserts for 32 daily newspapers and comes out in a total circulation of 1.3 million newspapers. The company’s partners cover a broad geographic area including Morgenavisen Jyllands-Posten, 24timer, Helsingør Dagblad, Fyens Stiftstidende, JydskeVestkysten and Nordjyske Stiftstidende.

mediacenter danmark also offers distribution of other printed matters alongside newspapers, and this enables contact with specific target groups among the readers. mediacenter danmark has entered into a consolidator agreement with Post Danmark on the purchase of unaddressed mail and this enables the company to offer nationwide, high quality distribution to both broad and specific target groups.

Market position
mediacenter danmark has developed a strong position in the sale of printed matter distribution among media agencies and other direct customers, and the company is the leader of the market for “intelligent distribution” – distribution based on market segmentation and screening. This means that the distribution is directed at precise target groups at address such as those families with children, households with a company car, wealthy households or commuters.

Finally, mediacenter danmark offers pre- and post-testing of the advertiser’s insert. The test is developed by, and is implemented in cooperation with Gallup and Gallup Forum.

Ownership
mediacenter danmark a-s is a wholly owned subsidiary of JP/Politikens Hus.

 

 

 


BENT KLENKE CHRISTENSEN
Manager
b. 1965
MSc in Sales & Foreign Trade
Ansat siden: 2006

Former occupation:
2005-06:
marketing and loyalty development, freelance
1997-05: CEO, Grey Direct a/s
1995-97: account director, Wundermann Cato Johnson a/s
1990-95: co-owner/-founder and responsible for marketing, Connections a/s

bkc@mcd.dk